Is the QR code useful for real estate agencies?
is the QR code useful for real estate agencies? The real estate market is changing very quickly. Real estate agencies are starting to invest in new digital tools and especially in mobile marketing to face increasingly strong competition. According to the Net Newspaper, in 2020, the US had more than 113 million mobile users with an average of 4-6 hours per day.
With the health crisis, behaviors have evolved and they have moved to the Internet and digital, including for the sale of real estate. This attracts more potential buyers and makes it easier and safer for people to view real estate listings. This change is undoubtedly permanent, not temporary. The crisis has just accelerated the progression of things by 5 to 10 years.
Real estate agencies have therefore had to integrate electronic signatures, chatbots, virtual tours… multiple new technologies to meet the demands of their customers. What we are seeing more and more appear in real estate are QR Codes. They are widely used in many fields of activity such as catering during the health crisis or for the “ Health Pass” following vaccination.
QR Code: what is it?
A QR code is a so-called two-dimensional version of the barcode, typically consisting of black squares arranged in a square with a white background. QR code is the acronym for Quick Response Code. It is readable by smartphones and tablets. Reading a QR code provides direct access to a web page or other content normally optimized for mobile access. Its use makes it possible to give access to additional information, audio or video content, to participate in a competition, or even to make a purchase from your smartphone. Thanks to the QR code, many commercial and marketing uses have emerged. It can be used on press content, posters, catalogs, real estate brochures, or packaging.
What is the difference between QR Code and Flash code?
The QR Code in real estate
Yes, you should use it
More and more real estate agencies are using QR codes. It has become an effective marketing channel. This is because it helps real estate agents get in touch with a greater number of buyers and provides them with a better content on listings.
All real estate ads have an online version with images whether on the website, on social networks, or on the digital showcase. However, most of them do not contain a QR Code. Indeed, a showcase poster with one, allows you to refer to the Web ad, with all the information or on the virtual visit of the latter.
Nowadays, the customer does not want to make any effort, he wants it to be as simple and fast as possible. The QR Code gives an easier way for potential customers to find out more if they pass in front of a potentially interesting property, but also if the real estate agency is closed.
Creating a QR Code on your ads will allow you to:
- Access detailed information on the property for sale or rental: a precise description of the property, photos, videos, location, contact form, etc.
- Retain information for viewing or sharing
- Have access to all the data of the ad, even when the real estate agency is closed.
- Offer interactive content
What other real estate supports can have a QR Code?
The QR Code is available on many media. It is possible to insert it on:
- A business card to link to the website or social networks. It can also be used to make an appointment online.
- A prospectus or leaflet presenting the agency
- A specific page of the website highlighting a marketing offer. You will be able to create campaigns displayed in the window that asks you to go to a page of your website (this allows you to track the ROI of certain campaigns and the media that work best).
- A trade show.
- A sign for sale / for rent. Indeed, these supports are like your business card, it attests to your presence and your services
The QR Code can be linked to a photo, a video, a website, an offer coupon, or on a Google Map.
To summarize, QR Codes are expanding and are an excellent contactless solution following the health crisis and new social distancing measures. Real estate agencies can still generate income despite remote conditions.
Thanks to digital, almost any task can be done online, from visiting a house to signing a contract and buying a new home. Thanks to the QR Code, you will be able to:
- Calculate the ROI of communication media,
- Create interaction and engagement,
- Create more original marketing and sales campaigns
- Gain in responsiveness and working time
- Convey a modern and dynamic image
Here are URL shorteners that will allow you to generate QR Codes: http://goo.gl/ and www.bit.ly.
You will also be able to access statistical tools to see the traffic from each of the QR codes you have generated.
Keeleads team has understood from the beginning that the QR codes are going to become more and more popular, when you generate your brochure, a QR code is generated that you can print to edit stickers that you can use everywhere to promote your listings. A funny way of using this feature is doing some street marketing close to trendy bars and restaurants in your place, it is a big boom insured for your real estate agent’s notoriety.
